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    Game Streaming in the Wake of a Pandemic: Topic: Live Streaming and Branding

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    Author
    Martucci, Nicholas
    Jofre, Ana; First Reader
    Lizardi, Ryan; Second Reader
    Keyword
    live stream
    Twitch.tv
    video game monetization
    pandemic
    forum
    branding
    Coronavirus disease 2019
    COVID-19 virus disease
    SARS-CoV-2 disease
    Date Published
    2020-12
    
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    URI
    http://hdl.handle.net/20.500.12648/1619
    Abstract
    The purpose of this study is to determine what the key motivational factors for creating a live stream gaming channel in the wake of a global pandemic are. This is executed by generating a series of podcast interviews from live streamers, generating branding for the launch of a live stream gaming channel and launching the channel. With the world in a current state of emergency, the live streaming industry under Twitch.tv has boomed, giving streamers and viewers alike an opportunity to interact, communicate, and form communities like never before in the shadow of these pressing times. In light of this, we seek an escape from the harsh reality that is quarantine and find comfort in engaging with others all the while having fun indoors.
    Citation
    Martucci, N., & Jofre, A. (2020, December). Game streaming in the wake of a pandemic: Topic: Live streaming and branding; A master's project presented to Information Design and Technology Program, SUNY Polytechnic Institute, in partial fulfillment of the requirements for the Master of Science Degree. Information Design and Technology Program, College of Arts & Sciences, SUNY Polytechnic Institute.
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