• Login
    View Item 
    •   Home
    • Doctoral Degree Granting Institutions
    • SUNY Polytechnic Institute
    • SUNY Polytechnic Institute Master's Theses and Projects
    • SUNY Polytechnic Institute Information Design + Technology (IDT) Program Theses and Projects
    • View Item
    •   Home
    • Doctoral Degree Granting Institutions
    • SUNY Polytechnic Institute
    • SUNY Polytechnic Institute Master's Theses and Projects
    • SUNY Polytechnic Institute Information Design + Technology (IDT) Program Theses and Projects
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of SUNY Open Access RepositoryCommunitiesPublication DateAuthorsTitlesSubjectsDepartmentThis CollectionPublication DateAuthorsTitlesSubjectsDepartmentAuthor ProfilesView

    My Account

    LoginRegister

    Campus Communities in SOAR

    Alfred State CollegeBrockportBroomeCantonDownstateEmpireFashion Institute of TechnologyFredoniaMaritimeNew PaltzOneontaOptometryOswegoPlattsburghSUNY Polytechnic InstituteSUNY PressUpstate Medical

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    THE POWER OF BRAND DEVELOPMENT: Leveraging Branding to Effectively Engage Customers

    • CSV
    • RefMan
    • EndNote
    • BibTex
    • RefWorks
    Thumbnail
    Name:
    Pondolfino_Thesis.pdf
    Size:
    2.776Mb
    Format:
    PDF
    Download
    Thumbnail
    Name:
    Pondolfino_Agreement to publish ...
    Size:
    1.496Mb
    Format:
    JPEG image
    Download
    Average rating
     
       votes
    Cast your vote
    You can rate an item by clicking the amount of stars they wish to award to this item. When enough users have cast their vote on this item, the average rating will also be shown.
    Star rating
     
    Your vote was cast
    Thank you for your feedback
    Author
    Pondolfino, Amy
    Jofre, Ana; First Reader
    Lizardi, Ryan; Second Reader
    Keyword
    customer engagement
    customer brand engagement
    branding package
    Date Published
    2020-12
    
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/20.500.12648/1616
    Abstract
    This paper explores the relationship between brand development and customer engagement. Customer brand engagement and customer engagement theories and models are examined through existing literature. Concrete steps to advance customer engagement are identified. Artifacts are created as part of a comprehensive branding package to guide a children's museum, Oneonta World of Learning (OWL), through their branding process.
    Citation
    Pondolfino, A., & Jofre, A. (2020, December). The power of brand development: Leveraging branding to effectively engage customers: A master’s thesis presented to School of Arts and Science, State University of New York Polytechnic Institute, in partial fulfillment of the requirements for the Master of Science Degree. Information Design and Technology Program, College of Arts & Sciences, SUNY Polytechnic Institute.
    Collections
    SUNY Polytechnic Institute Information Design + Technology (IDT) Program Theses and Projects

    entitlement

     

    DSpace software (copyright © 2002 - 2023)  DuraSpace
    Quick Guide | Contact Us
    Open Repository is a service operated by 
    Atmire NV
     

    Export search results

    The export option will allow you to export the current search results of the entered query to a file. Different formats are available for download. To export the items, click on the button corresponding with the preferred download format.

    By default, clicking on the export buttons will result in a download of the allowed maximum amount of items.

    To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

    After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.