"ISAN" Airlines Branding

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Author
Kamsom, Panya
Keyword
First Reader Bill Deere
Senior Project
Semester Spring 2024
Readers/Advisors
Deere, Bill
Term and Year
Spring 2024
Date Published
2024

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URI
http://hdl.handle.net/20.500.12648/15202
Abstract
Khon Kaen, nestled between Laos and Cambodia, is Thailand's fourth-largest city and an essential hub in its northeastern region. The area's thriving economy presents a lucrative market for new airline services. Its strategic proximity to countries like China, India, Indonesia, and others positions Khon Kaen as an ideal location for a new airline and a central hub for Southeast Asia. The new airline, ISAN, sets itself apart by catering to budget-conscious travelers, prioritizing affordability over traditional luxuries. Targeting students, backpackers, farmers, and others seeking economical travel options for both business and leisure, ISAN offers convenient and extensive travel destinations. Embracing the unique values and traditions of Khon Kaen and Thailand, ISAN Airlines promises affordable luxury with a rich cultural heritage.
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