Connecting with Your Audience: Branding Guidelines for Small Manufacturing Businesses

Abstract

In modern markets, products and services are regularly available to customers. There are many options available to customers when it comes to purchasing, and the key for a small business to stand out from the competition in their target market is to develop and deploy an effective brand. To develop effective branding, a company must first understand its own purpose and value, and how it can help the target audience solve a need in their lives. To achieve this a company should develop a comprehensive brand, including guidelines on how and when to deploy branding resources to ensure consistent and effective visual resources. By deploying effective branding resources and strategies, a small business can be seen as professional and modern, and help a new business stand out in crowded markets and build their brand recognition within their target markets. This project will discuss standard industry practices for developing branding materials, and will eventually demonstrate these principles through the development of a branding package for a small local business called Automated Solutions, LLC. This brand style guide can be found in the Appendix.