Analog Pixels: Legos Construction of an Intergenerational Fandom

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Author
Costello, Kimberly
Keyword
First Reader Lorraine Plourde
Senior Project
Semester Spring 2019
Readers/Advisors
Plourde, Lorraine
Term and Year
Spring 2019
Date Published
2019

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URI
http://hdl.handle.net/20.500.12648/14578
Abstract
In this project, I examine the Lego AFOL community - "Adult Fans of Lego" - andconsumer culture that has been nurtured within it. There are a multitude of extremely complex 2economical, ethical, societal, and even ecological factors that go into formulating the identity ofThe Lego Group and Lego fans, and the fan culture that's created is unlike many others. Thiscommunity's staying power as a simplistic building material among a rapidly advancing, future-shocked society and market is becoming increasingly impressive, and warrants a closerinspection into the business model of The Lego Group. While evidence of this relationship isomnipresent, no such relationship has been investigated within the realm of adult hobbyists, specifically the branch of aforementioned AFOLs. Other communities and fandoms have beenestablished and researched by scholars, yet there is very little if any information archivedregarding the relationship between older fans and the company.
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