Social Media and Its Impact on Small Visual Arts Nonprofits

Abstract

The intention of this paper is to educate smaller visual arts nonprofits on how to better utilize social media as a free marketing platform, to give smaller nonprofits insights as to how they can strategically use paid promotion on social media, and how social media can support the organizations' efforts. It is important to note that all organizations and art centers interviewed in this thesis are based in Westchester County, New York unless otherwise noted.