Classical Music Fundraising from the Next Generation
| dc.contributor.author | Borkowski, Luke | |
| dc.date.accessioned | 2024-02-09T18:47:11Z | |
| dc.date.available | 2024-02-09T18:47:11Z | |
| dc.date.issued | 2019 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.12648/14099 | |
| dc.description.abstract | It's a commonly-held belief that classical music is on the decline in America. As audiences and donors continue to age, classical music organizations risk losing support in the coming years. In order to attract new, young donors, these organizations must adapt their fundraising strategies in order to more effectively grow their base of support. The purpose of this study is to analyze the strategies that nonprofit classical music organizations in America use to fundraise from young donors and to develop an understanding as to how these organizations can more successfully cultivate and engage this group. | |
| dc.subject | First Reader Lawrence Tamburri | |
| dc.subject | Senior Project | |
| dc.subject | Semester Spring 2019 | |
| dc.title | Classical Music Fundraising from the Next Generation | |
| dc.type | Senior Project | |
| refterms.dateFOA | 2024-02-09T18:47:11Z | |
| dc.description.institution | Purchase College SUNY | |
| dc.description.department | Arts Management | |
| dc.description.degreelevel | Bachelor of Arts | |
| dc.description.advisor | Tamburri, Lawrence | |
| dc.date.semester | Spring 2019 | |
| dc.accessibility.statement | Purchase College - State University of New York (PC) is committed to ensuring that people with disabilities have an opportunity equal to that of their nondisabled peers to participate in the College's programs, benefits, and services, including those delivered through electronic and information technology. If you encounter an access barrier with a specific item and have a remediation request, please contact lib.ir@purchase.edu. |
