POSTerity: Mass Marketing and the Road to Social Equity in Postwar America
| dc.contributor.author | Schroeder, Michael G. | |
| dc.date.accessioned | 2024-01-26T21:49:15Z | |
| dc.date.available | 2024-01-26T21:49:15Z | |
| dc.date.issued | 2023 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.12648/14026 | |
| dc.description.abstract | The path to social equity in the United States has historically been far from direct, cycling between progress and regression. After the events of World War 2, recorded fluctuations in masculinity, a collective mistrust in the nation's domestic and international affairs, and male-oriented representations of others, advertising in postwar America acts as a common thread bringing them together. POSTerity offers a brief glimpse into print advertising in postwar America from 1945 through 1979. As the advertisements align with the cultural, political, and social states of each decade, the narrative unfolds and offers parallels to modern-day situations in the United States. It serves as a reminder and incentive; though history may repeat itself, it only does so if the reactions to recurring events also repeat. | |
| dc.subject | First Reader Timothy J. Samara | |
| dc.subject | Senior Project | |
| dc.subject | Semester Fall 2023 | |
| dc.title | POSTerity: Mass Marketing and the Road to Social Equity in Postwar America | |
| dc.type | Senior Project | |
| refterms.dateFOA | 2024-01-26T21:49:15Z | |
| dc.description.institution | Purchase College SUNY | |
| dc.description.department | Graphic Design | |
| dc.description.degreelevel | Bachelor of Fine Arts | |
| dc.description.advisor | Samara, Timothy J. | |
| dc.date.semester | Fall 2023 | |
| dc.accessibility.statement | Purchase College - State University of New York (PC) is committed to ensuring that people with disabilities have an opportunity equal to that of their nondisabled peers to participate in the College's programs, benefits, and services, including those delivered through electronic and information technology. If you encounter an access barrier with a specific item and have a remediation request, please contact lib.ir@purchase.edu. |
