POSTerity: Mass Marketing and the Road to Social Equity in Postwar America

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Author
Schroeder, Michael G.
Keyword
First Reader Timothy J. Samara
Senior Project
Semester Fall 2023
Readers/Advisors
Samara, Timothy J.
Term and Year
Fall 2023
Date Published
2023

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URI
http://hdl.handle.net/20.500.12648/14026
Abstract
The path to social equity in the United States has historically been far from direct, cycling between progress and regression. After the events of World War 2, recorded fluctuations in masculinity, a collective mistrust in the nation's domestic and international affairs, and male-oriented representations of others, advertising in postwar America acts as a common thread bringing them together. POSTerity offers a brief glimpse into print advertising in postwar America from 1945 through 1979. As the advertisements align with the cultural, political, and social states of each decade, the narrative unfolds and offers parallels to modern-day situations in the United States. It serves as a reminder and incentive; though history may repeat itself, it only does so if the reactions to recurring events also repeat.
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