Subliminal Advertising & Semiotic Marketing; Selling The Sole  

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Author
Rivera, Ryan
Keyword
First Reader Michael Garber
Capstone Paper
Semester Fall 2018
Readers/Advisors
Garber, Michael
Term and Year
Fall 2018
Date Published
2018

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URI
http://hdl.handle.net/20.500.12648/13885
Abstract
In this study, I will explore how Sneaker culture came to be and how the marketing of sneakers to the youth became both a fun lifestyle which in the beginning embraced community and promoted individualism to a problematic hobby that has claimed a number of lives and boasts wealth to the have-nots. By learning the history and current advertising of sneakers we can get a glimpse into what the average sneaker consumer and enthusiast may be thinking and feeling regarding what some may deem as a way of life.
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