How can Independent Female Blues Rock Artists Succeed in a Male-Dominated Genre within the Contemporary (2010-2018) Music Scene?

Abstract

As the music scene continues to flourish with talent, creativity and skill, it is alarming to witness the lack of female artistry and representation within our evolving music business, despite pro-female activism and powerful feminist movements. With the existence of such limitations on females within our current society, it is often difficult for such females to experience success on a grandiose level within the music business, whether it be on the stage or behind the scenes of production. To fully understand the significance of gender in music on a deeper level, I will take matters into my own hands, as an independent female Blues-Rock artist trying to become an emerging artist within the current, 2018, music scene of New York City. I aim to write, record and produce a collection of my own music, and document my experience, observations and data analysis within the process of releasing my Album/Extended Play (EP), a short album with 4-6 songs previewing a full-album work. I will further converse with other female musicians in the industry as well as the talent buyers directly, who decide on who will emerge on stage and receive recognition as the next successful artists in the field. By completing this EP and testing my personally developed marketing plan, I hope to hold a better understanding of female representation in the music scene and its effect on such female artists to launch their careers.