Globee Advertising and Arts Company Three-year Business Plan

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Author
Dai, Wenya
Keyword
First Reader John Secor
Masters Thesis
Semester Fall 2018
Readers/Advisors
Secor, John
Term and Year
Fall 2018
Date Published
2018

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URI
http://hdl.handle.net/20.500.12648/13835
Abstract
Globee is an online-based advertising and arts agency in Shanghai, China, which is committed to reshaping the current advertising world and creating a sustainable one in the coming years. Mission: to bring arts-driven, micro-tasking, and transparent advertising and art services to both for-profit companies and non-profit organizations to create value for all stakeholders. Vision: to reinvent an advertising world that reconnects to the arts and its value; welcomes, respects, and appreciates its stakeholders; and empowers artists to do what they love with clients who value their skills and talents. Core Values:? Be open and flexible? Inspire through transparency and trust? Encourage all voices; in particular, those which come from art? Be generous with talents? Build a diverse and collaborative online art community  
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