Nostalgia: A Commodity in Business and Politics
| dc.contributor.author | Prefore, Charles | |
| dc.date.accessioned | 2023-11-09T16:34:10Z | |
| dc.date.available | 2023-11-09T16:34:10Z | |
| dc.date.issued | 2018 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.12648/13758 | |
| dc.description.abstract | In 2018, the concept of nostalgia has become a commodity that has been widely used by both marketing teams and politicians to help sell their respective brands. This can best be seen in Hollywood today as most blockbuster films are either based on or reboots of older properties and franchises that many would be considered nostalgic in the pop cultural landscape. However, nostalgia is also capitalized in the political arena, which is best illustrated with Donald Trump's Infamous campaign slogan, "Make America Great Again". In this essay, I intend to show how and why nostalgia is used in this way by discussing both the tactics being performed by politicians and marketing teams, but also psychological factors in which nostalgia affects consumers. | |
| dc.subject | First Reader George Keteku | |
| dc.subject | Capstone Paper | |
| dc.subject | Semester Fall 2018 | |
| dc.title | Nostalgia: A Commodity in Business and Politics | |
| dc.type | Capstone Paper | |
| refterms.dateFOA | 2023-11-09T16:34:10Z | |
| dc.description.institution | Purchase College SUNY | |
| dc.description.department | Liberal Studies | |
| dc.description.degreelevel | Bachelor of Fine Arts | |
| dc.description.advisor | Keteku, George | |
| dc.date.semester | Fall 2018 | |
| dc.accessibility.statement | Purchase College - State University of New York (PC) is committed to ensuring that people with disabilities have an opportunity equal to that of their nondisabled peers to participate in the College's programs, benefits, and services, including those delivered through electronic and information technology. If you encounter an access barrier with a specific item and have a remediation request, please contact lib.ir@purchase.edu. |
