Gillette's controversial advertisement: a content analysis on commercializing social issues
dc.contributor.author | Ohlhoff, Emily | |
dc.date.accessioned | 2019-06-11T13:55:56Z | |
dc.date.accessioned | 2020-08-04T15:40:45Z | |
dc.date.available | 2019-06-11T13:55:56Z | |
dc.date.available | 2020-08-04T15:40:45Z | |
dc.date.issued | 2019-05 | |
dc.identifier.uri | http://hdl.handle.net/20.500.12648/1355 | |
dc.description.abstract | On January 13 th , 2019 Gillette released an advertising campaign highlighting the responsibility men have to stand up against bullying, sexual harassment, and sexism. The campaign aligns with the #MeTooMovement, by exposing the toxic masculinity present in their previous advertisements as well as in other media. Gillette currently dominates the male personal-care product industry, holding over half of the global market share for razors (Tiffany, 2018). Is Gillette recognizing their social responsibility or are they catering to Millennials to stay competitive? | en_US |
dc.language.iso | en_US | en_US |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
dc.subject | #MeToo | en_US |
dc.subject | Sexual harassment | en_US |
dc.subject | Social media | en_US |
dc.subject | Research Subject Categories::INTERDISCIPLINARY RESEARCH AREAS::Gender studies | en_US |
dc.subject | Research Subject Categories::SOCIAL SCIENCES::Social sciences::Sociology | en_US |
dc.title | Gillette's controversial advertisement: a content analysis on commercializing social issues | en_US |
dc.type | Thesis | en_US |
refterms.dateFOA | 2020-08-04T15:40:45Z | |
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