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dc.contributor.authorNeftleberg, Catherine
dc.date.accessioned2023-10-31T19:26:04Z
dc.date.available2023-10-31T19:26:04Z
dc.date.issued2020
dc.identifier.urihttp://hdl.handle.net/20.500.12648/13335
dc.description.abstractI am a soon to be design grad who has a double degree in Graphic Design and Arts Management. (So the short of it is I have two very expensive pieces of paper for the price of one) This book is a senior project which grew out of my rising fear for what comes next after graduating. Through the process of making and gathering information for this book, I was filled with even more existential dread for the future. This project brought hard reality to my front door.  After speaking to many professionals across different sectors of the design industry, I found there are expectations of designers we weren’t necessarily told about. (yep, there’s more stuff we need to know) I learned about the specific demands of the industry and levels of expectations depending on which field of design you choose in particular. I also researched current trends and current statistics of design as a career. Unfortunately, I found my design schooling has not prepared me for everything I will need to know to be successful. (*eye roll* SHOCKERRR, I know...) But, in the college’s defense, I don’t think any school program can prepare you for every possibility. (I won’t get in trouble if I put this sentence in here right?) Through this research, I found meaningful advice tidbits from the professionals I spoke with. A lot of what they said gave me hope! Their knowledge comes with experience I do not have. (yet) All of the people I spoke with started where I am now, at the bottom, and they worked their way up to leadership positions. So, if they can do it, why can't we? What’s stopping younger generations of design students from rising to the challenge?  Absolutely nothing. 
dc.subjectFirst Reader Laura R. Ricciardi
dc.subjectSenior Project
dc.subjectSemester Spring 2020
dc.titleNow What? New Designer's Nosedive
dc.typeSenior Project
refterms.dateFOA2023-10-31T19:26:04Z
dc.description.institutionPurchase College SUNY
dc.description.departmentGraphic Design
dc.description.degreelevelBachelor of Arts
dc.description.advisorRicciardi, Laura R.
dc.date.semesterSpring 2020
dc.accessibility.statementPurchase College - State University of New York (PC) is committed to ensuring that people with disabilities have an opportunity equal to that of their nondisabled peers to participate in the College's programs, benefits, and services, including those delivered through electronic and information technology. If you encounter an access barrier with a specific item and have a remediation request, please contact lib.ir@purchase.edu.


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