Instagram and “the Creative”: An Analysis of Artists KidSuper, DevanOnDeck, and Marlon Craft  

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Author
Piedra, Manuel
Keyword
First Reader Elise V. Lemire
Senior Project
Semester Fall 2019
Readers/Advisors
Lemire, Elise V.
Term and Year
Fall 2019
Date Published
2019

Metadata
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URI
http://hdl.handle.net/20.500.12648/13171
Abstract
I analyze three different artists, or “creatives” of various online mediums (Instagram, Youtube, etc.), and their use of content strategy to facilitate a personal brand, build an audience, and monetize their online platforms.  I show how by streamlining content from different social networking platforms together, creatives achieve multiple sources of income, are able to reinvest more money into quality materials, and are able to create higher quality products. Furthermore, by building a big enough following, they can also generate income solely on paid promotion and ad revenue, thus removing the usual stresses of being a full time creative.
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