Embracing the Cloud: Reflections of Vape Culture at SUNY Purchase

Abstract

The purpose of this work is to examine the vape community on this campus without reinforcing stigmas. I observe how the users differ in their personality, style, preferences, and demographics. This project also highlights how they have been impacted by the tobacco-free policy and how they each personally experience addiction. I executed this through a hybrid project that includes written research and analysis as well as creative profiles, complete with audio interviews and individual ad campaigns.