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dc.contributor.authorGuanlao, Jette P.
dc.date.accessioned2023-08-15T13:37:57Z
dc.date.available2023-08-15T13:37:57Z
dc.date.issued2020
dc.identifier.urihttp://hdl.handle.net/20.500.12648/12901
dc.description.abstractThe title of my project is #WomenGotGame. The reason for the paper/project is to provide the Women's National Basketball Association with an optimal marketing campaign in which we attempt to secure the future of the league and its players by making the WNBA a viable career choice. I'm an avid sports fan. Basketball is one of my favorite sports to watch. I live, breathe, and sleep basketball. I decided to do this project because the WNBA is highly underappreciated and undervalued and I believe the league needs more shine. These women deserve the money because they put in the time and the work and I believe their efforts should be rewarded.
dc.subjectFirst Reader Sharon Zechowski
dc.subjectCapstone Paper
dc.subjectSemester Fall 2020
dc.title#WomenGotGame
dc.typeCapstone Paper
refterms.dateFOA2023-08-15T13:37:57Z
dc.description.institutionPurchase College SUNY
dc.description.departmentCommunication
dc.description.degreelevelBachelor of Science
dc.description.advisorZechowski, Sharon
dc.date.semesterFall 2020
dc.accessibility.statementPurchase College - State University of New York (PC) is committed to ensuring that people with disabilities have an opportunity equal to that of their nondisabled peers to participate in the College's programs, benefits, and services, including those delivered through electronic and information technology. If you encounter an access barrier with a specific item and have a remediation request, please contact lib.ir@purchase.edu.


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