Automobile Product Placement and Its Influence on Culture and Psychology

Abstract

Abstract

Background: Automobile product placement has a large role in car sales, car culture, and pop culture as a whole. However, there is ample amount of scholarly research or data into this sub theme of pop culture as a whole

Objective: This study aims to research what direct effect product placement has on a car's overall sales. In what ways does popular culture, including social media, television, films, and video games affect public perception on the value of a car

Design and Method: The research method is a qualitative compilation of data from peer reviewed and non-peer reviewed sources, analysis and a conclusion of the shortcomings of all data and the need for more data

Results: The significance of this study is that with cars being an integral part of culture and life , we need to understand product placement, marketing, and pop culture's effect on car choice, valuation and the psychological and lifestyle choices that lead to the individual's response to the product placement of automobiles.

Conclusions: With several examples of product placement leading to increased sales, the increasing of marketing through video games, film, television, and social media, as well as the increasing amount of data on car information and facts when making car choices from the internet, car buying has never been easier. This capstone found that there is a lack of scholarly data and non-scholarly data on the implications of these aspects of marketing, product placement, and pop culture as a whole.

Keywords: Targeted Ads/Behavioral Targeting, Car culture, Pop culture, Hero car, Product placement.