Can the Internet affect Amazon's business practices? The effect of exposure to information on consumer preferences
dc.contributor.author | Tang, Brendan Y. | |
dc.date.accessioned | 2023-08-14T17:21:07Z | |
dc.date.available | 2023-08-14T17:21:07Z | |
dc.date.issued | 2021 | |
dc.identifier.uri | http://hdl.handle.net/20.500.12648/12442 | |
dc.description.abstract | This thesis explores the effects of additional information on Generation Z by exploring the attitudes and perceptions held by Generation Z regarding a brand or brand's corporate social responsibility (CSR) communication efforts. We can understand the relationship between Brands and Generation Z. Also this paper studies the extent of peer pressure and how it impacts consumption behavior. Per results peer pressure has some effects on consumption behavior while even though Generation Z are united in their views, they were not as critical of CRS as hypothesized. | |
dc.subject | First Reader Iuliia Chikish | |
dc.subject | Senior Project | |
dc.subject | Semester Spring 2021 | |
dc.title | Can the Internet affect Amazon's business practices? The effect of exposure to information on consumer preferences | |
dc.type | Senior Project | |
refterms.dateFOA | 2023-08-14T17:21:07Z | |
dc.description.institution | Purchase College SUNY | |
dc.description.department | Economics | |
dc.description.degreelevel | Bachelor of Arts | |
dc.description.advisor | Chikish, Iuliia | |
dc.date.semester | Spring 2021 | |
dc.accessibility.statement | Purchase College - State University of New York (PC) is committed to ensuring that people with disabilities have an opportunity equal to that of their nondisabled peers to participate in the College's programs, benefits, and services, including those delivered through electronic and information technology. If you encounter an access barrier with a specific item and have a remediation request, please contact lib.ir@purchase.edu. |