Show simple item record

dc.contributor.authorTang, Brendan Y.
dc.date.accessioned2023-08-14T17:21:07Z
dc.date.available2023-08-14T17:21:07Z
dc.date.issued2021
dc.identifier.urihttp://hdl.handle.net/20.500.12648/12442
dc.description.abstractThis thesis explores the effects of additional information on Generation Z by exploring the attitudes and perceptions held by Generation Z regarding a brand or brand's corporate social responsibility (CSR) communication efforts. We can understand the relationship between Brands and Generation Z. Also this paper studies the extent of peer pressure and how it impacts consumption behavior. Per results peer pressure has some effects on consumption behavior while even though Generation Z are united in their views, they were not as critical of CRS as hypothesized.
dc.subjectFirst Reader Iuliia Chikish
dc.subjectSenior Project
dc.subjectSemester Spring 2021
dc.titleCan the Internet affect Amazon's business practices? The effect of exposure to information on consumer preferences
dc.typeSenior Project
refterms.dateFOA2023-08-14T17:21:07Z
dc.description.institutionPurchase College SUNY
dc.description.departmentEconomics
dc.description.degreelevelBachelor of Arts
dc.description.advisorChikish, Iuliia
dc.date.semesterSpring 2021
dc.accessibility.statementPurchase College - State University of New York (PC) is committed to ensuring that people with disabilities have an opportunity equal to that of their nondisabled peers to participate in the College's programs, benefits, and services, including those delivered through electronic and information technology. If you encounter an access barrier with a specific item and have a remediation request, please contact lib.ir@purchase.edu.


Files in this item

Thumbnail
Name:
2187_Brendan_Tang.pdf
Size:
1.589Mb
Format:
PDF

This item appears in the following Collection(s)

Show simple item record