Home, Cute, Home

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Author
Carmichael, Rosalind M.
Keyword
First Reader Rob Swainston
Senior Project
Semester Spring 2022
Readers/Advisors
Swainston, Rob
Term and Year
Spring 2022
Date Published
2022

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URI
http://hdl.handle.net/20.500.12648/12080
Abstract
Home, Cute, Home, inspirited by my fascination with 'cuteness', led me to research the cute object as a tool for critiquing postmodern consumption culture. Drawing on the work of cultural theorist Sianne Ngai, my project explores the dynamic between cuteness and power. By examining the relationship which we hold to the the 'cute' commodity, it is revealed how the cute object preys on our innate response to care for what is vulnerable -- a fetishized commodity which the consumer is seduced into buying.
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