"Colorism is rampant throughout the Latinx community and it needs to be addressed "- How social media is challenging the discussion of Colorism online.

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Author
Canessa, Catalina A.
Keyword
First Reader Kristen Karlberg
Senior Project
Semester Spring 2022
Readers/Advisors
Karlberg, Kristen
Term and Year
Spring 2022
Date Published
2022

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URI
http://hdl.handle.net/20.500.12648/11953
Abstract
Using a combination of Stokes-Brown theory of Latino Racial Self-Identification, Silverblatt's idea of Media as a new social institution, and Hunter's Social interaction theory, I explained how social media platforms such as Youtube and TikTok contribute to new approaches to the discussion of Colorism in the Latinx Community. With the increasing Internet accessibility, social Media creates a digital safe space for Latinx users to express their concerns and experiences with Colorism through virtual interaction, creating a unification and strengthening in the community based on a common motivational goal. Through content analysis on 8 Youtube videos and 7 Tik Tok posts, and 136 comments from the comments section of both social media platforms, this study gained empowerment insight into Latinx experiences with Colorism in their community. Also, this paper contributed to the study of social Media as a tool, and potential emerging social structure, that addresses social conflicts of oppressed groups.
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