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    Cosmetic Procedures and the Effects of Ageism towards Older Women

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    Author
    Carocci, Maple S.
    Keyword
    First Reader Kristen Karlberg
    Senior Project
    Semester Spring 2023
    Readers/Advisors
    Karlberg, Kristen
    Term and Year
    Spring 2023
    Date Published
    2023
    
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    URI
    http://hdl.handle.net/20.500.12648/11705
    Abstract
    The purpose of this study is to uncover and discuss the effects of various outside influences on ageism towards older women and the desire to alter one’s appearance through cosmetic procedures. Data for this study was collected by interviewing 4 women and surveying 100 women, all over the age of 45. The questions in both the interviews and surveys dealt with topics of ageism, consideration of undergoing cosmetic procedures, the usage of cosmetic products, and the influences either experienced or seen that would cause such consideration. Both the literature and data show outside influences such as advertising and social media, as well as including other topics such as cosmetic usage and the normalization of cosmetic procedures enforcing ageist beliefs which is often confused with medical rhetoric in the form of cosmeceuticals. The data collected also reflect the interconnectivity between normalized ageism, gendered ageism, appearance anxiety, advertisements, and the desire for women to undergo cosmetic procedures due to the variables. This research brings attention to the experiences of older women within this society through the lens of appearance-based ageism and addresses the effects of multiple different facets on the experiences.
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    Purchase College - State University of New York (PC) is committed to ensuring that people with disabilities have an opportunity equal to that of their nondisabled peers to participate in the College’s programs, benefits, and services, including those delivered through electronic and information technology. If you encounter an access barrier with a specific item and have a remediation request, please contact lib.ir@purchase.edu.
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