The Influence of the Influencer

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Author
Hinchy, Malorie J.
Keyword
First Reader Dawn D. Gibson-Brehon
Senior Project
Semester Spring 2023
Readers/Advisors
Gibson-Brehon, Dawn D.
Term and Year
Spring 2023
Date Published
2023

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URI
http://hdl.handle.net/20.500.12648/11639
Abstract
Research on how the development of social media and social media influencers has impacted the marketing industry and the ways in which companies or brands choose to market their products.
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