The responsibility for body image: Is it the consumer or marketing media?

Abstract

Abstract

Background: Media brand marketing has a significant impact on how young American women view themselves and handle body issues. Young women who are exposed to products that promote a particular body type may experience eating disorders and body dysmorphia, which can have an impact on how they see themselves and those around them. Objective: The aim of this Research paper is to discern the level of liability both the Media and Consumers have over the presentation of certain Body Images. Design and Method: This research project will combine qualitative and descriptive methods with a written literature review that covers issues like unhealthy body image, marketing, and social responsibility. The SUNY Purchase Library Database was utilized to find the material, much of which was found in peer-reviewed academic journals. These articles provided evidence of the relationship between media, body image, and individual behavior through literary analyses as well as academic research. The Research question proposed is: Does the ultimate responsibility of body image concern rest with individuals or with popular brand marketing and media? Results: This analysis assumes it the Responsibility of Consumers to determine Body Image trends shown in Popular Media by their consuming behaviors Conclusions: Individuals are aware that they have the power to choose the kind of body image they want to see in the media and that doing so is their responsibility. In the end, it became evident that communities have the ability to jointly control the kinds of material they see on media by analyzing consumer behavior. Keywords: Body image, Social Media, Fashion, Brand, Product Image, Self-Image, Consumers, Consumer Behavior, Social Comparison, and Body Dissatisfaction