Digital Hygiene - The Ethics Behind Modern Digital Marketing
| dc.contributor.author | Ryser, Augustine J. | |
| dc.date.accessioned | 2023-08-14T15:28:34Z | |
| dc.date.available | 2023-08-14T15:28:34Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.12648/11553 | |
| dc.description.abstract | In the modern age of technology, marketing has gone through a great deal of change. Everything is faster, quicker, and more efficient & eager to grab attention than ever. This paper dives into the ethical side of modern digital marketing. What kind of short and long terms effects do these tactics & strategies have on an individual? On a society? Do companies stick to their own code of ethics and values when it comes to marketing? This paper answers these questions between interviews with professionals in the arts marketing industry, a careful analysis on the science of addiction, and real-time statistics of the consequences. | |
| dc.subject | First Reader Laura R. Ricciardi | |
| dc.subject | Senior Project | |
| dc.subject | Semester Fall 2021 | |
| dc.title | Digital Hygiene - The Ethics Behind Modern Digital Marketing | |
| dc.type | Senior Project | |
| refterms.dateFOA | 2023-08-14T15:28:35Z | |
| dc.description.institution | Purchase College SUNY | |
| dc.description.department | Arts Management | |
| dc.description.degreelevel | Bachelor of Arts | |
| dc.description.advisor | Ricciardi, Laura R. | |
| dc.date.semester | Fall 2021 | |
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