Digital Hygiene - The Ethics Behind Modern Digital Marketing

Abstract

In the modern age of technology, marketing has gone through a great deal of change. Everything is faster, quicker, and more efficient & eager to grab attention than ever. This paper dives into the ethical side of modern digital marketing. What kind of short and long terms effects do these tactics & strategies have on an individual? On a society? Do companies stick to their own code of ethics and values when it comes to marketing? This paper answers these questions between interviews with professionals in the arts marketing industry, a careful analysis on the science of addiction, and real-time statistics of the consequences.