Digital Capitalism and How We Are Silently Being Exploited.

Abstract

We are currently in the midst of an evolutionary shift in our lives where we are heavily infiltrated around technology and the internet. As a society, we have emerged our economics, politics, markets, and culture into this technological realm. The internet has become a platform where businesses, corporations, and consumers co-create value for capitalists in order to maximize their profits. Digital capitalism is a new capitalist economic system that re-invents the roles of consumers and producers and their relationship with one another. In analyzing how consumers have adapted their role as both consumers and producers (prosumers) in the economy of the web internet, I will explore the ways in which digital capitalism conceals the exploitation of its consumers (prosumers) under the guise of self-expression and prolific growth by analyzing the market model, history, theories, and concepts of the traditional and digital capitalist economic system.