Marketing Broadway to a New Generation - Tik Tok and Gen Z
| dc.contributor.author | Henry, Ceyla | |
| dc.date.accessioned | 2023-08-14T15:28:30Z | |
| dc.date.available | 2023-08-14T15:28:30Z | |
| dc.date.issued | 2022 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.12648/11520 | |
| dc.description.abstract | This paper examines factors contributing to younger audience attendance and participation in musical theater with a particular focus on how social media, specifically TikTok, plays a significant role. The following paper is based on existing scholarship in arts marketing, social media, and generational research. In addition to bringing together diverse secondary sources in these fields, a survey was conducted to gather and analyze data that can be used to strengthen and support the effective integration of this digital platform in building new audiences for theater. | |
| dc.subject | First Reader Maria Guralnik | |
| dc.subject | Senior Project | |
| dc.subject | Semester Spring 2022 | |
| dc.title | Marketing Broadway to a New Generation - Tik Tok and Gen Z | |
| dc.type | Senior Project | |
| refterms.dateFOA | 2023-08-14T15:28:30Z | |
| dc.description.institution | Purchase College SUNY | |
| dc.description.department | Arts Management | |
| dc.description.degreelevel | Bachelor of Arts | |
| dc.description.advisor | Guralnik, Maria | |
| dc.date.semester | Spring 2022 | |
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