Art Managers and the Methods Used in Guiding, Shaping, and Organizing Musicians

Abstract

Many musicians begin their careers in the unknown. These artists have an initial spark or an idea, and often, a whole lot of talent. When these artists begin to produce quality material, many of them find themselves at a loss of what to do next. They find themselves being pulled in many different directions, but almost always leading themselves towards what they truly need, a manager. Once musicians obtain managers, they trust them to guide, shape and organize them towards success. Yet, how can a manager be certain of success within an artist? Are there ways in which a manager creates a specific environment that will lead their clients towards successful sold out shows, merchandise, or fame? Managers such as Ben Mawson and Scooters Braun's careers are a testament to what it takes to lead an artist towards success. Personal experiences with up-and-coming artists are a road map towards guiding, shaping, and organizing artists towards success.