• Login
    View Item 
    •   Home
    • University Colleges
    • Purchase College
    • Purchase College Student Projects
    • View Item
    •   Home
    • University Colleges
    • Purchase College
    • Purchase College Student Projects
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of SUNY Open Access RepositoryCommunitiesPublication DateAuthorsTitlesSubjectsDepartmentThis CollectionPublication DateAuthorsTitlesSubjectsDepartmentAuthor ProfilesView

    My Account

    LoginRegister

    Campus Communities in SOAR

    Alfred State CollegeBrockportBroomeCantonDownstateDutchessEmpireFarmingdaleFinger LakesFredoniaMaritimeNew PaltzNiagaraOld WestburyOneontaOnondagaOptometryOswegoPlattsburghPurchase CollegePolytechnic InstituteSUNY Office of Workforce Development and Upward MobilitySUNY PressUpstate Medical

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    An Analysis of Effective Social Media Use by Music Artists in the Digital Age

    • CSV
    • RefMan
    • EndNote
    • BibTex
    • RefWorks
    Thumbnail
    Name:
    3246_Paul_Howard.pdf
    Size:
    230.3Kb
    Format:
    PDF
    Download
    Average rating
     
       votes
    Cast your vote
    You can rate an item by clicking the amount of stars they wish to award to this item. When enough users have cast their vote on this item, the average rating will also be shown.
    Star rating
     
    Your vote was cast
    Thank you for your feedback
    Author
    Howard, Paul T.
    Keyword
    First Reader Maria Guralnik
    Senior Project
    Semester Fall 2021
    Readers/Advisors
    Guralnik, Maria
    Term and Year
    Fall 2021
    Date Published
    2021
    
    Metadata
    Show full item record
    URI
    http://hdl.handle.net/20.500.12648/11477
    Abstract
    The introduction and expansion of digital technology at the onset of the twenty-first century has allowed for nearly anyone to create and release their own music to the public. New technologies promised unique and exciting opportunities to artists who were able to use the new tools to their advantage. When used properly, the new platforms allowed artists an unprecedented opportunity to achieve levels of fame and success that had never been seen before. Low costs of entry, ease of use, and the ability to cultivate relationships with potentially millions of existing and new fans and professional peers generated an influx of traffic to social media sites that would become the central hub of artist promotion and growth in the 21st century. This paper aims to detail a list of effective social media strategies for aspiring music artists and managers seeking to expand and increase engagement and support from existing and potential audiences. An analysis of the use of social media by music artists at different career stages will be used to locate effective strategies for advancing a diverse range of marketing goals.
    Accessibility Statement
    Purchase College - State University of New York (PC) is committed to ensuring that people with disabilities have an opportunity equal to that of their nondisabled peers to participate in the College's programs, benefits, and services, including those delivered through electronic and information technology. If you encounter an access barrier with a specific item and have a remediation request, please contact lib.ir@purchase.edu.
    Collections
    Purchase College Student Projects

    entitlement

     

    DSpace software (copyright © 2002 - 2025)  DuraSpace
    Quick Guide | Contact Us
    Open Repository is a service operated by 
    Atmire NV
     

    Export search results

    The export option will allow you to export the current search results of the entered query to a file. Different formats are available for download. To export the items, click on the button corresponding with the preferred download format.

    By default, clicking on the export buttons will result in a download of the allowed maximum amount of items.

    To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

    After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.