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    H&M and Environmental Injustice Through Marketing

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    Author
    Mancuso, Michelle F.
    Keyword
    First Reader Sharon Zechowski
    Capstone Paper
    Semester Fall 2020
    Readers/Advisors
    Zechowski, Sharon
    Term and Year
    Fall 2020
    Date Published
    2020
    
    Metadata
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    URI
    http://hdl.handle.net/20.500.12648/11130
    Abstract
    This capstone paper will examine the correlations between leading clothing company H&M's advertising campaigns and the damage induced on the environment as a result of H&M's convincing greenwashing and its everlasting success as a whole. Fast fashion's purposeful ignorance of blatantly toxic materials and ability to look away from the wasteful practices involved in their manufacturing, transportation, and disposal of materials are the core of America's treatment of their clothes. The analysis attempts to uncover how so much success can co-exist with immense environmental injustice. It is the hope of the researcher to help the reader commit to that which is too often left out of the conversation: to make a personal connection to clothing using factual information about the fast fashion industry, and to use a mindful approach when deciding on a fashion brand to invest- or not invest- in.
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