Sustainable Community Outreach: Hemlock Wooly Adelgid in NYS

Abstract

Public and community outreach are effective tools for impacting public behavior surrounding sustainability issues. In this case, it is used for rallying people to counter the spread of invasive species. The Hemlock Wooly Adelgid, an insect native to Asia and now found as an invasive species in the American Northeast is no different. Feeding on the needles of the Eastern Hemlock tree, the insects are capable of killing an adult tree in as little as four years. Materials are created to educate the New York public about the dangers posed to the Eastern Hemlock by this infestation. People are provided the ability to accurately identify these insects and contact experts who can help. Products include poster and video presentations outlining the history of the infestation, methods of identification, and lines of communication to the proper authorities. This poster is presented at the SRCA conference to gauge interest and promote education amongst peers in the field. The video presentation is distributed via text and social media to spread awareness amongst students and residents of Otsego County alike. Based on other sustainability campaigns, the expected result is a heightened public awareness of the issues surrounding this environmental problem, and hopefully an increase in public engagement with those who are combating this infestation.