Design Analysis & Redesign Proposal: SUNY Poly IDT Web Page

Abstract

When it comes to web design, industry standards, best practices and trends are all constantly evolving to adapt to the needs and desires of users. In the Digital Information Age, it is critical to remain as up to date as possible with regard to web page and information design. The SUNY Polytech IDT webpage was designed back in 2016 and has not been updated to reflect the current professional recommendations for web design, more specifically, the design of a graduate program page. A review of other graduate program web pages, web analytics for the IDT page and a review of the current professional literature on web design has been completed to provide a research-based proposal for the redesign. This project aims to conduct a comprehensive design analysis of the current IDT web page, provide a consultant report that includes findings and suggestions for improvements and to provide the Office of Communication and Marketing at SUNY Polytech with a clickable prototype to aid in the implementation of the design. The new design for the IDT web page aims to enhance existing page content, better showcase the IDT student experience, improve the user experience and optimize page usability, convert more prospects into applicants, and create a space for current IDT students to connect. The long-term goal of the institution is to increase program exposure to more prospective students and ultimately convert them into program applicants.