Creating Branding Guidelines For A Small Business

Abstract

Nowadays, the use of technology has become essential for business. People can buy anything on the internet by clicking a button and receive their purchase on the same day. This has helped small businesses to be visible to more customers other than in the traditional market such as in-person sales. However, it can be still difficult if the small business lacks a crucial marketing tool: a Brand.

The branding guidelines summarize the concept of the business and serve as a standard to visually display the purpose and products of the company. This tool is critical not only to being a small business and attracting clients but also to show that the business is solid, professional, and safe to buy from there.

This paper supplies an overview of the development of branding guidelines for a small business called Sanedu; and their use on digital assets such as websites and social media, and physical assets such as business cards.