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dc.contributor.authorChoquette, Rebecca E
dc.date.accessioned2016-02-03T19:38:50Z
dc.date.accessioned2020-06-22T14:34:56Z
dc.date.available2016-02-03T19:38:50Z
dc.date.available2020-06-22T14:34:56Z
dc.date.issued2015-12
dc.identifier.urihttp://hdl.handle.net/20.500.12648/1020
dc.description.abstractIt is estimated that 893 million gallons of wine were consumed in 2014, according www.wineinstitute.org, which is an increase of 228 million gallons from ten years ago. In addition mobile phone usage has soared with 90% of American adults owning a cell phone and 50% of those cell phone users, use their phones to download mobile applications, according to the Pew Research Center. Due to increases in both wine consumption and cell phone usage/mobile downloads it showed a clear need for a mobile application to assist consumers in making an informed decision prior to purchasing wine. The prototype was created using mokeupphone.com, a free online tool. Cooley’s theory of Human Centered Design was used during the creation of this mock up to insure that it would be all around user friendly. The mock ups created aide in the understanding of why this mobile application is needed, furthermore this paper explores the need for this mobile application through research in wine consumption, wine marketing and cell phone usage. The protoypes created for this project are embedded as images throughout the paper with clearly labeled image numbers to coincide with the labeling in the paper.en_US
dc.description.sponsorshipRussell L. Kahn - Advisor Ryan Lizardi - Second Readeren_US
dc.language.isoen_USen_US
dc.subjectmobile applicationen_US
dc.subjectmarketingen_US
dc.subjectwineen_US
dc.subjectconsumersen_US
dc.subjectmobile phoneen_US
dc.subjectappen_US
dc.subjectprototypeen_US
dc.subjectdesignen_US
dc.subjectVivinoen_US
dc.subjectmockupen_US
dc.subjectbarcodeen_US
dc.subjectscanningen_US
dc.subjectpush notificationsen_US
dc.subjectwineriesen_US
dc.subjectNew York State Wineen_US
dc.subjectmobile application usabilityen_US
dc.subjectwine consumer behavioren_US
dc.subjectmarketing trendsen_US
dc.subjectmillenialsen_US
dc.subjectwine industryen_US
dc.titleSipNrate: Mobile Application for New York State Winesen_US
dc.typeThesisen_US
refterms.dateFOA2020-06-22T14:34:56Z
dc.description.institutionSUNY Polytechnic Institute


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