Managing Social Media in Half the Time: Creating an Infographic for Small Businesses

Abstract

Research suggests that social media is arguably more important for small businesses because they often lack the traditional resources to market their products or services. However, it is often difficult for small businesses managers to implement social media due to the many demands on their time and limited staff. The infographic visually displays the tools small businesses can use to save time when implementing social media, through an interactive longform infographic designed specifically for the web.

This paper explores how small businesses use social media; the hurdles small businesses face when implementing social media; and how different social media platforms speak to different demographics. It also provides an overview of the design process, the project’s production, and the design rules that were used in the creation and design of the infographic. In addition, it will include a project analysis with the challenges involved in the project and the project’s limitations. It also suggests future project directions related to this topic.