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YouTubers v.s. YouTube: Analysis Into The Precarious Micro-Celebrity

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Karlberg, Kristen
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Spring 2021
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2021
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As one of the most prosperous and successful social media platforms, YouTube has become a well-known solution to young creatives who would prefer to work in an individualistic working environment rather than a corporate job. These content creators commit to the platform in hopes that it will fulfill the requirements of their livelihood, but through events such as Adpocalypse, demonetization, and a digital capitalistic landscape, these creators are awarded no protections or guarantees, making them precarious workers.
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