Loading...
Thumbnail Image
Publication

"ISAN" Airlines Branding

Journal Title
Readers/Advisors
Deere, Bill
Journal Title
Term and Year
Spring 2024
Publication Date
2024
Book Title
Publication Volume
Publication Issue
Publication Begin
Publication End
Number of pages
Research Projects
Organizational Units
Journal Issue
Abstract
Khon Kaen, nestled between Laos and Cambodia, is Thailand's fourth-largest city and an essential hub in its northeastern region. The area's thriving economy presents a lucrative market for new airline services. Its strategic proximity to countries like China, India, Indonesia, and others positions Khon Kaen as an ideal location for a new airline and a central hub for Southeast Asia. The new airline, ISAN, sets itself apart by catering to budget-conscious travelers, prioritizing affordability over traditional luxuries. Targeting students, backpackers, farmers, and others seeking economical travel options for both business and leisure, ISAN offers convenient and extensive travel destinations. Embracing the unique values and traditions of Khon Kaen and Thailand, ISAN Airlines promises affordable luxury with a rich cultural heritage.
Citation
DOI
Description
Accessibility Statement
Purchase College - State University of New York (PC) is committed to ensuring that people with disabilities have an opportunity equal to that of their nondisabled peers to participate in the College's programs, benefits, and services, including those delivered through electronic and information technology. If you encounter an access barrier with a specific item and have a remediation request, please contact lib.ir@purchase.edu.
Embedded videos