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Readers/Advisors
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2019-05
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McCabe_Honors.pdf
Adobe PDF, 458.27 KB
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Abstract
True artists are able to show who they are and what they stand for in every aspect of their
process — not just when they are writing songs. In 2019, artists must do so much more than
create music in order for it to be ready for release. This paper provides the necessary steps an
artist must take to release their music on a semi-professional or professional level. Discussed
topics include copyright law and how to file a claim for a work, definitions of image and brand
and the best way an artist can communicate it to the world, and the importance of social media
skills. I provide a Release Awareness Plan that artists can use as a roadmap to create engaging,
targeted social media content that builds up listener’s hype for a release. This plan can be
followed as given, but the greatest benefit comes from personal refinements made from trial and
error. Finally, this paper explains distribution deals and aggregators that artists can use to upload
music to streaming platforms like Apple Music and Spotify.
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