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Design and Review of Multi-Media Marketing for Community Project: Refugees Starting Over in Utica, NY

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Refugees
 Multi-Media Marketing
 Utica
 NY
 web presence
 Refugees Starting Over
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2013-05-01
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SUNY Polytechnic Institute Information Design + Technology (IDT) Program Theses and Projects
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Reilly2013Refugees.pdf
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http://hdl.handle.net/20.500.12648/987
Abstract
This project was the design and implementation of multi-media marketing and promotion techniques for the cultural and community project Refugees Starting Over in Utica, NY (“Starting Over”). Starting Over is a SUNYIT sponsored project that set out to highlight refugee resettlement in Utica through a series of events and to create a community of practice through its web presence. This paper will first explore the refugee population in Utica. Second, the details of the project will be discussed. Lastly, the different multi-media tools that were used will be examined. These tools will be measured for effectiveness. Successes with the multimedia marketing elements will be shown.
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