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Hantgan, Alysa
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Fall 2018
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2018
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3337_ana.oliveira.pdf
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This paper offers an analysis of “The Pursuit of Dreams and Happiness” culture, its relationship with Disney and Disney’s influence on society. Walt Disney is considered by many to be one of the foundation stones of the American Dream; his name alone evokes a representation of American values. One of the important bases of the American Dream is the pursuit of happiness. This research will initially explore the concept of happiness and investigate the different meanings that it represents in people’s lives, as well the reason that this philosophical dilemma is such an important aspect of human nature. Certain abstract concepts appear to actually shape human nature; dreaming, creativity, and imagination are among them. This article will attempt to show the relationships that exist between these natural human aspects or traits and Disney’s culture. Extending this study, we will examine the influence of Disney’s Culture on dreaming and magic, morals, and values in people’s lives and their pursuit of happiness; how Disney motivates people to dream, to explore their fantasies, and to use their imagination not only to pursue but to achieve happiness through the magic world of Disney. As a huge Disney fan, my goal in writing this research is to share with people the source and rationale of the good feelings that I personally experience from Disney, focusing on the positive impact that the brand has worldwide. Disney is about happiness, dream, hope, and Mickey Mouse, of course!
Keywords: Disney, happiness, positive influence
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