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Readers/Advisors
Zechowski, Sharon
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Fall 2020
Publication Date
2020
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0169_Jette_Guanlao.pdf
Adobe PDF, 228.92 KB
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Abstract
The title of my project is #WomenGotGame. The reason for the paper/project is to provide the Women's National Basketball Association with an optimal marketing campaign in which we attempt to secure the future of the league and its players by making the WNBA a viable career choice. I'm an avid sports fan. Basketball is one of my favorite sports to watch. I live, breathe, and sleep basketball. I decided to do this project because the WNBA is highly underappreciated and undervalued and I believe the league needs more shine. These women deserve the money because they put in the time and the work and I believe their efforts should be rewarded.
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