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Designing a Mobile Application for Small Business Use in Strengthening Customer Relations
Journal Title
Keywords
mobile applications
small business
proto.io
information design
mobile application prototype
social media
digital coupons
owner-client relations
Information Design & Technology
SUNY Polytechnic
small business technology
digital media
digital media for small business
interface design
information design
mobile technology
mobile application design
mobile application development
financial applications
small business financial applications
small business
proto.io
information design
mobile application prototype
social media
digital coupons
owner-client relations
Information Design & Technology
SUNY Polytechnic
small business technology
digital media
digital media for small business
interface design
information design
mobile technology
mobile application design
mobile application development
financial applications
small business financial applications
Readers/Advisors
Journal Title
Term and Year
Publication Date
2015-12
Book Title
Publication Volume
Publication Issue
Publication Begin
Publication End
Number of pages
Files
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CrabTreeThesis.pdf
Adobe PDF, 457.91 KB
Research Projects
Organizational Units
Journal Issue
Abstract
The goal of this thesis and the accompanying mobile application prototype is to conceptualize and design a mobile application for small businesses that would allow these organizations to bridge the technological and communication gap outlined in this document. The resulting application, once fully developed, would also allow business owners to better connect with their customers by offering a service designed to manage customer data and provide incentives for recurring visits. The research outlined in this document focuses on addressing the current issues regarding the aforementioned technological gap, as well as providing ideal design methods in order to create a more effective user interface and subsequent digital service.