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#WitchTok; An Examination of Female Empowerment And An Emphasis On The Creation of the "Witchy Aesthetic"

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Immergut, Matthew
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Spring 2022
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2022
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As a practice witchcraft is able to empower women through political activism, healing and community building. In my study I surveyed 50 videos under #WitchTok in order to determine whether these aspects of female empowerment translated to the online community of WitchTok. Through my research I found that although there are some aspects of female empowerment on WitchTok; the major focus on the app is on what Miller coins the "witchy aesthetic".
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