Journal Title
Readers/Advisors
Flusberg, Stephen
Journal Title
Term and Year
Spring 2019
Publication Date
2019
Book Title
Publication Volume
Publication Issue
Publication Begin
Publication End
Number of pages
Collections
Research Projects
Organizational Units
Journal Issue
Abstract
Metaphors are prevalent in our everyday communication because they assist us in expressing and understanding abstract or otherwise difficult topics. In previous studies, metaphor framing has been used to influence the way in which a person thinks about complicated topics: When participants are prompted to respond to questions about a topic, they are more likely to respond with answers that are congruent with the metaphor framing the topic was provided with. The present study investigated whether the social identity of the speaker (gender and ethnicity) affects how well a listener receives the metaphor they are exposed to, and whether this depends on the identity of the listener as well. To test this, the current study replicates a previous experiment that tested metaphor effectiveness across communication modalities by Flusberg, Lauria, and Thibodeau (2018). Participants were presented with a series of short videos in which one of three speakers (Caucasian male, Caucasian female, African-American female) read passages that utilize metaphor framing. Following these vignettes, participants answered short, multiple-choice questions that determined how often they would respond congruently to the metaphors they received. The results show that while metaphor framing has a small-to-medium effect size on congruency, the identity of the speaker made no difference to metaphor congruency.
Citation
DOI
Description
Accessibility Statement
Purchase College - State University of New York (PC) is committed to ensuring that people with disabilities have an opportunity equal to that of their nondisabled peers to participate in the College's programs, benefits, and services, including those delivered through electronic and information technology. If you encounter an access barrier with a specific item and have a remediation request, please contact lib.ir@purchase.edu.