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Creating Branding Guidelines For A Small Business
Ibarra, Sandra
Ibarra, Sandra
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Sammon, Michelle, Stam, Kathryn.
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2022-05
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Abstract
Nowadays, the use of technology has become essential for business. People can buy
anything on the internet by clicking a button and receive their purchase on the same day. This has
helped small businesses to be visible to more customers other than in the traditional market such
as in-person sales. However, it can be still difficult if the small business lacks a crucial marketing
tool: a Brand.
The branding guidelines summarize the concept of the business and serve as a standard to
visually display the purpose and products of the company. This tool is critical not only to being a
small business and attracting clients but also to show that the business is solid, professional, and
safe to buy from there.
This paper supplies an overview of the development of branding guidelines for a small
business called Sanedu; and their use on digital assets such as websites and social media, and
physical assets such as business cards.
Citation
Ibarra, S. (2022). Creating Branding Guidelines For A Small Business. SUNY Polytechnic Institute.