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Heinrich, Ursula
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Summer 2020
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2020
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4675_samantha.grim.pdf
Adobe PDF, 173.46 KB
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Abstract
To conclude, there are a multitude of things in which influence consumers shopping habits in terms of household choices they make when shopping. The differences in men and woman, consumer behaviors, and variables will always be constant, but also changing. Through qualitative research, brands and companies will be able to keep up to date with the ever-changing market. We find that key variables, one being package design, influence consumer’s decision to buy. These types of research give conclusions to answer my initial research question, what influences consumers shopping habits and the choices they make when shopping?
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