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Horn, Dashielle
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Spring 2019
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2019
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3760_ellie.cohen.pdf
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The main obvious purpose of makeup is clearly seen to enhance the beauty of a woman, "to create the illusion of perfection", but the cosmetic world has been taken over by its fans and artists and been turned into something much more meaningful. This open minded mindset has been demanded by the clientele of this industry and brands like Milk Cosmetics, Fenty Beauty, Kat Von D, and many more have expanded in their own unique and alternate ways of compassion. Many companies and products are now consciously made, ecological factors are now being considered, and Products are now being made with the climate involved and the versatility of vegan and clean options. These points spread out to much more social issues that relate to our current world and its climate, as well as social issues we face. Fenty Beauty by singer and celebrity Rihanna has recently made very big headlines connecting to the versatility, color range, and diverse advertising her new makeup line has shown. This type of imagery and message has been taken so tremendously from the makeup world and its overall market that it's sending a message our imagery of makeup and its overall values have shifted. There is a demand for diversity, and absolute must for acceptance for all, and no gender, class, religion, race, or ethnicity can halt the universal connection makeup has created. The Cosmetic world has really expanded and proven that makeup really is a one size fits all product. Makeup has evolved in the last decade or so by becoming more of an art form that evokes consciousness within our political and social current climate.
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