Loading...
Journal Title
Readers/Advisors
Rossman, Megan
Journal Title
Term and Year
Spring 2020
Publication Date
2020
Book Title
Publication Volume
Publication Issue
Publication Begin
Publication End
Number of pages
Collections
Files
Research Projects
Organizational Units
Journal Issue
Abstract
The overall purpose of this research is to analyze the constant racism present in the cosmetics industry. The study looks over how the European beauty standards dominated the cosmetics world. Discussions are made on how products like skin bleaching have become a multi-million dollar market in the beauty world. The design of the research stems from interviews with executives from the makeup side of the beauty industry and how they feel about the research topic. Then, by analyzing scholarly journals, we come to the conclusion that the cosmetics industry is influenced and affected by racism in many ways. A couple of findings that were found are that racism affected how people felt about themselves and created massive insecurities that people believed they could fix by skin bleaching. Countries around the world are still affected by the ideal that lighter skin and straighter hair will make you more beautiful. The Great Depression and the Civil Rights movement created huge racial barriers for black businesses to the point where corporations were pitting them into each other. Brands today like Fenty Beauty by Rihanna have created the standard of what makeup brands should follow. They should know how to properly include all women of color including their specific undertone. To conclude, the beauty industry has a lot of work to do starting from taking responsibility and going forward to create a constant world of diversity for their consumers.
Citation
DOI
Description
Accessibility Statement
Purchase College - State University of New York (PC) is committed to ensuring that people with disabilities have an opportunity equal to that of their nondisabled peers to participate in the College's programs, benefits, and services, including those delivered through electronic and information technology. If you encounter an access barrier with a specific item and have a remediation request, please contact lib.ir@purchase.edu.